Driving traffic to your store is only half the battle. The businesses that win online are the ones that convert the visitors they already have. This checklist covers the twelve fixes that move the needle most.
1. Load your pages in under two seconds. Every second of delay costs conversions.
2. Make your value proposition visible above the fold. Tell shoppers why they should buy from you instantly.
3. Write product descriptions that sell benefits, not features.
4. Use high-quality product images — and video where it helps.
5. Display social proof: reviews, ratings and 'bought recently' signals.
6. Make your shipping costs and delivery times transparent.
7. Reduce checkout friction to the absolute minimum.
8. Offer guest checkout — don't force account creation.
9. Send abandoned cart emails within an hour.
10. Build a retargeting campaign for visitors who leave.
11. Optimise for mobile first; most of your traffic is already there.
12. Test relentlessly. Change one thing at a time and measure everything.
Pick the three fixes that matter most for your store, implement them well, and watch your conversion rate respond.
Ready to put this into practice?
Talk to the ZIIX team about turning these insights into results for your business.